Spotify Pulls Ad Calling Justin Bieber a 'Latin King' After Major Backlash

June 23, 2017

Spotify began pushing a confusing Instagram ad last week that called Justin Bieber a “Latin King” after his addition to Luis Fonsi and Daddy Yankee’s summer hit “Despacito” helped propel the song to No. 1 on the Billboard Hot 100 chart for the sixth week in a row. Latin fans everywhere immediately questioned Spotify’s decision to name a non-Latin, Canadian artist who doesn’t even speak Spanish a “Latin King.” Spotify has now removed the ad from the platform.

Spotify has apologized for their mistake. In a statement to the New York Daily News, a Spotify spokesperson said, “We made a creative decision to feature Justin Bieber in our ad because we wanted to celebrate 'Despacito' as a key cultural moment when music genres crossover. We realized that this could be seen as culturally insensitive so we have pulled those ads.”